Configure Analytics

Overview

Encore uses Google Play’s Real-Time Developer Notifications (RTDN) to track subscription lifecycle events — trial starts, renewals, expirations, and cancellations. This data powers the Analytics section of your dashboard and enables Encore to measure Net Conversion Lift: the incremental subscription revenue attributable to Encore’s win-back flow.

Without this step, Encore cannot track subscription outcomes. Analytics will show no data.

Choose Your Integration Method

Set Up RTDN (Recommended)
Forward from Your Server

Configure Google Play to send real-time subscription notifications directly to Encore. This is the most reliable integration.

Prerequisites

A Google Cloud project linked to your Google Play Console
Cloud Pub/Sub API enabled in the Google Cloud project

Steps

Enable Cloud Pub/Sub API

Go to the Google Cloud Console and enable the Cloud Pub/Sub API for your project.

Create a Pub/Sub Topic

Go to Cloud Pub/Sub > Topics
Click Create Topic
Name it (e.g., encore-play-notifications)
Click Create

Create a Push Subscription

On your topic, click Create Subscription
Set Delivery type to Push
Set the Endpoint URL to:

https://api.encorekit.com/encore/webhooks/google

Click Create

Grant Google Play Publisher Access

Select your topic and click Show Info Panel
Click Add Principal
Add google-play-developer-notifications@system.gserviceaccount.com
Grant the Pub/Sub Publisher role
Click Save

Configure in Google Play Console

Go to Google Play Console
Navigate to Monetization setup (under Settings)
In the Real-time developer notifications section, enter your topic name:

projects/{your-project-id}/topics/encore-play-notifications

Click Send test notification to verify
Click Save

If you already have RTDN configured and don’t want to change it, forward each notification to Encore from your existing handler.

Example (Node.js)

app.post('/webhooks/google-play', async (req, res) => {
  // Decode the Pub/Sub message
  const message = req.body.message;

  // Forward to Encore
  await fetch('https://api.encorekit.com/encore/webhooks/google', {
    method: 'POST',
    headers: { 'Content-Type': 'application/json' },
    body: JSON.stringify(req.body),
  });

  // Continue with your existing logic...
  res.sendStatus(200);
});

Encore verifies the notification payload independently — no shared secrets or additional configuration needed. Simply forward the raw request body as-is.

Need Help?

If you have questions about configuring Google Play Real-Time Developer Notifications or need assistance with the forwarding setup, contact us at admin@encorekit.com.

Next Steps

You’ve completed the Encore integration! Here’s what to explore next:

Encore Dashboard - Monitor analytics and manage your app
User Management - Identify users and set attributes for personalized offers

Getting Started

iOS SDK

Android SDK

Web SDK

Overview

Choose Your Integration Method

Prerequisites

Steps

Example (Node.js)

Need Help?

Next Steps

Getting Started

iOS SDK

Android SDK

Web SDK

​Overview

​Choose Your Integration Method

​Prerequisites

​Steps

​Example (Node.js)

​Need Help?

​Next Steps

Overview

Choose Your Integration Method

Prerequisites

Steps

Example (Node.js)

Need Help?

Next Steps